About Us / The Lure Process

Jinda Tackle Custom's is a family owned Australian brand dedicated to hand crafting high quality fishing lures 100% Australian made and owned. With over 35 years of angling experience, we combine traditional craftsmanship with modern materials to create lures that are consistent, durable, and proven on the water.

Inspired by our loyal Kelpie, Jinda who spent countless days by our side, every lure we make carries a bit of heart. We don’t mass produce. We don’t cut corners. We don't outsource and slap our brand on it. We hand pour resin, carve our own masters, paint each lure individually, and finish them with precision.

Whether you're chasing your next PB or enjoying a cast at dawn, our gear is made to help you fish with confidence